Behind the scenes content, especially in the form of video, is a tremendously powerful mechanism for building a connection with viewers by sharing the memory of an experience. That memory seems to be surprisingly effective at grabbing the attention of new fans and giving them a compelling reason to continually follow a production work. In a sense, the performance is as valuable as the product. Philosophically, however, is this something that we should pursue. Behind the scene photo shows evidence that every work produced is carried out by the Kelkatu Studio itself.